with Redberry’s commitment to act with agility and achieve results, we collectively felt like the right partners to bring Jersey Mike’s Subs to Canada." OPERATIONAL EXCELLENCE Redberry's brands stand out in the Canadian restaurant landscape due to their commitment to operational excellence and customer satisfaction. "We are committed to being model brand ambassadors in operational excellence and to delivering a consistently satisfying food experience, inspirational service excellence, and clean, modern restaurants with up-to-date guest amenities," says Racine. This commitment is evident in their plan to renovate 25 restaurants in 2024 alone. Investing in their teams is another cornerstone of Redberry's success. Through comprehensive training, educational support, and opportunities for advancement, Redberry ensures that their staff are well-equipped to provide exceptional service. "Ultimately, it comes back to people," says Racine. "We invest in our teams so they can give back to our Guests and communities we serve." Selecting new locations for Redberry's restaurants involves a thorough process of market research, data analysis, and strategic planning. Key criteria include customer demographics, market trends, traffic patterns, and visibility. Financial analysis is also a crucial step to ensure that new sites meet Redberry's target return on capital. "We evaluate key site criteria such as traffic patterns, proximity to major retail anchors, and residential areas," says Robert Masson, Chief Development Officer. "Our BK Grand Opening – Chris Racine, Greg Pope & Ken Otto 36 SEPT 2024 | BUSINESS ELITE CANADA
RkJQdWJsaXNoZXIy MTE4MTQ=