By Kate Lysakowski
Produced byTom Cunningham
-------------------------------------------------------------------
I
t has long been recognized by Canadian
consumers that when choosing a ser-
vice provider to cater to their triple play
needs — internet, cable and home phone
— the options are limited. The three major
players within the Canadian market, Bell,
Rogers and Telus, offer similar packages
at almost indistinguishably similar rates
with few variations to set each apart. It re-
ally makes no difference to the customer
which of the three gets the job, aside from
which company has the most appealing
offer; one that invariably causes the con-
sumer’s bill to spike after the initial promo-
tion has expired..
In 2013, however, a new player joined the
Canadian telecom market: VMedia. Oper-
ating from its head office and data centre
OCTOBER 2015
H
business elite canada 97
