She emphasizes that the initiative is about longterm competitiveness. “The development of new logistics capacities and capabilities in Prince Rupert is a critical element in ensuring the container business here stays competitive in the long run. CANXPORT was designed to establish largescale export transloading capacity to improve the import/export balance of container trade at the Port while enhancing stability and agility for Canadian exporters.” The rebranding was symbolic rather than structural. As Bamford explains, “The scope and vision did not change. As we moved from our working project name to something more permanent, we wanted a name that emphasized the benefits this facility will bring to Canada’s export industry.” SUPPORTING WESTERN CANADIAN INDUSTRIES Western Canada’s resource economy is at the heart of CANXPORT’s purpose. “Western Canada is an economic driver for Canada through export sectors like forestry, petrochemicals, mining, and agriculture,” Bamford notes. “These industries have historically faced challenging economic periods resulting from fluctuating market economies, supply chain instability, and dependence on US markets.” She adds that these challenges reinforce the need for diversification. “Canada’s growing resource sectors need stable and competitive supply chains to provide access to a diversified global market. The Prince Rupert Gateway enables that through 56 NOV 2025 | BUSINESS ELITE CANADA
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