BEC: How do you balance staying true to GeniMac’s DNA and values with the pressures of competition and changing market trends? HCP: We remain anchored in our core values: quality, collaboration, and efficiency. These principles guide every decision we make. When market pressures arise, we don’t compromise on what defines us. Instead, we adapt thoughtfully — embracing new technologies, and sustainability standards, but only when they align with our mission and add real value. Being a cooperative also helps preserve that balance. Because our decisions come from within — from the people who actually live the company’s values — we can evolve naturally, without losing who we are. It’s what keeps GeniMac grounded, authentic, and resilient. BEC: Can you share more about your collaborations with Seneca and Ultragen, and what excites you most about these opportunities? HCP: Our partnerships with Seneca and Ultragen represent a great evolution for GeniMac. Seneca Expert Conseil, and Seneca Construction (the general contractor branch) brings expertise in industrial processes and construction management while Ultragen contributes advanced technological capabilities, including digital modeling and robust project management. 36 NOV 2025 | BUSINESS ELITE CANADA
RkJQdWJsaXNoZXIy MTE4MTQ=