BEC: Where do you see the greatest opportunities for market diversification, and how are you preparing for those shifts? HCP: We see major opportunities in sustainable design, residential and industrial. Partnering with Seneca Expert Conseil and Ultragen has been a major step in that direction. Seneca brings large-scale industrial expertise and deep process knowledge, while Ultragen adds cutting-edge tools such as digital modeling, 3D scanning, and precision engineering. Both teams also align with our culture. These collaborations allow us to reconnect with our industrial roots—GeniMac actually began with industrial projects back in 2006—while expanding into areas like energy efficiency, automation, and sustainable infrastructure. Our teams have been working closely for over a year now, building trust, coordination, and a shared vision that will drive future growth. Ultragen people have been great to collaborate with, there’s really a sense of “where in this together now”. I find that curiosity has helped me a lot also! When you bring two companies together, at first, people have a certain adaptation time where it stills really feels like two completely distinct companies, but through curiosity, we get to fully unveil how both companies work. Curiosity becomes very powerful knowledge and understanding because the exposure is huge, for everyone! 35 NOV 2025 | BUSINESS ELITE CANADA
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