enables us to innovate and deliver better solutions, faster.” Training and knowledge-sharing are embedded in company culture. “We actively attend industry conventions and events to learn about new technologies, techniques, and trends,” adds Istead. “We make it a priority to share any new trends, insights, or best practices with the entire team.” Company culture, he adds, plays a critical role in performance. “The performance and commitment of our employees are the foundation upon which our organization thrives,” says Istead. “When a business attracts and retains quality people, it creates a snowball effect—motivating even more talented individuals to want to join and contribute.” SUSTAINABLE EXPANSION Looking ahead, the company is focused on scaling sustainably. “One of our main focuses moving forward is bringing the business to maturity when it comes to our high-level procedures and workflows,” 32 JUN 2025 | BUSINESS ELITE CANADA
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