day. It is important to us that the people
we are working with don’t see their job as
a job, but are seeing their job as a possibil-
ity to grow,” Houle said.
THE INNOVATION
BEHIND SUCCESS
M.I. Integration was named one of Cana-
da’s Best Managed Companies for 2015.
Houle said that financial success was only
one of the reasons behind this recognition.
“We believe that we have a good strate-
gic formula,” he added. The company has
re-invented its business strategy by be-
ing more involved in design and bringing a
solution into the market rather than just a
part. This involvement allows M.I. Integra-
tion to market itself as a tier 1.5 company.
In actuality, tier 1.5 does not exist, but this
descriptor allows potential clients to see
where M.I. Integration fits into the supply
chain. “We want to be involved with tier
one to make them shine,” Houle said.
Focusing on a specific business has also
catered to the company’s success. Un-
derstanding the market and envisaging its
direction play key roles in the success of
any company involved in the automobile
sector. In fact, there is an in-house depart-
ment within M.I. Integration, designated
solely to the study of the automotive mar-
ket. “We created new positions in the or-
ganization, which put a lot of emphasis on
understanding the market. We’re looking
at the challenges specific to each car man-
ufacturer,” Houle said, adding that the chal-
lenges faced by GM may be significantly
different from those of Ford.
Dedicated
multidisciplinary team
JUNE 2016
H
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