and recommends tailored solutions. Engineering designs or adapts the equipment and is present throughout production. Production is carefully planned with integrated quality controls at every stage. The after-sales team ensures customer satisfaction through ongoing support and adaptation to evolving needs in addition to feeding back any lessons learnt to the rest of the organisation to ensure continuous improvement is sound and founded in customer reality.” FORM AND FUNCTION The company’s growth strategy is centered around flexibility. “Vallée’s strategy is rooted in flexibility— offering some standards but also modular, customizable products that align with the diverse needs of industries served,” says Genest. Being present at key trade shows and industry events has helped Vallée keep its finger on the pulse of market needs. “This involvement not only keeps it in tune with trends and innovations but also reinforces its reputation and leadership,” Genest notes. True to its Canadian roots, Vallée integrates sustainability through local sourcing and responsible partnerships. “Proudly Canadian, Vallée prioritizes sourcing from local suppliers and builds strong relationships across its supply chain,” Genest 85 AUG 2025 | BUSINESS ELITE CANADA
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