“Thanks to smart design and proven durability, Vallée’s equipment has naturally earned its place as a market reference,” he says. “The mission remains clear and authentic: to make our customers’ life better by turning their most difficult material handling challenges into something they can forget about.” Rather than forcing customers to adapt to standardized products, Vallée does the reverse: “We strongly believe that providing robust, durable and adapted material handling solutions puts more money back into our customers’ pockets over the long run than all the one size fits all identical products that are pushed to them in astronomically high volumes. Instead of pushing the customer to adapt to our products, we adapt and want to find the best solution for what the customer needs.” VALUES THAT POWER PERFORMANCE At the core of Vallée’s operations are three deceptively simple values: happiness, pride, and (Left to Right) Nicola Guy-Laberge (VP, Operations), Benoit Vohl-Darveau (VP, Business Development) & Jean-Daniel Genest (CEO) 81 AUG 2025 | BUSINESS ELITE CANADA
RkJQdWJsaXNoZXIy MTE4MTQ=