anymore because no one person can successfully run a business in architecture,” he says. “We needed an identity that encompassed all of us.” For Tétrault, the name Figurr Architects Collective captured the essence of a diverse and collaborative studio. “We wanted the name to reflect our multiculturalism, our individual talents, and the different faces in our team,” she says. That collaborative spirit runs deep in the firm’s ethos and is visible not only in their work, but in their culture. Rather than impose a top-down directive, the partners involved their entire staff in articulating Figurr’s five core values: Relationships, Collaboration, Transformation, Consistency, and Reinvestment. These principles, developed through a firm-wide brainstorming process, have become deeply embedded in day-to-day operations. “These values weren’t just words on paper,” says Rotman. “They were created by the people who live them every day.” Chisasibi Secondary School | Client: Cree School Board | Chisasibi, QC | Completed in 2023. Chisasibi Secondary School | Client: Cree School Board | Chisasibi, QC | Completed in 2023. 71 AUG 2025 | BUSINESS ELITE CANADA
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