NOV 2014
        
        
          H
        
        
          business elite canada   99
        
        
          
            “We’re really a centre of excellence for downhole technologies.”
          
        
        
          
            Industry pushing for innovative
          
        
        
          
            solutions
          
        
        
          Another challenge is the fact that downhole
        
        
          technology in the oil field is still in its infancy
        
        
          stage, and that creates a new level of complex-
        
        
          ity. Specialized tools and skills are needed to
        
        
          work in the environments, and technology can
        
        
          barely keep up as operators drill deeper and
        
        
          work harder to force the reservoir to produce
        
        
          more quickly. There is an increasing amount of
        
        
          pressure on companies like Northstar to come
        
        
          up with innovative ways to get the most out of
        
        
          the reservoir, as fast as possible.
        
        
          “Operators go to a bank and they get funding,
        
        
          or they go to their investors and get funding
        
        
          and they’re expected to make a return and the
        
        
          faster you get a return, the better,” Marshall ex-
        
        
          plained. “They’reworking for the banks, they’re
        
        
          working for speed. That’s really changed in the
        
        
          last 10 years, so they’re looking for any advan-
        
        
          tage they can get (and) that forces it down the
        
        
          line through the service companies.”