the years, and at the present
        
        
          time. One of the toughest at
        
        
          present is the demographic
        
        
          of the hiring base in the Que-
        
        
          bec City region where Agri
        
        
          Marche is headquartered.
        
        
          Competition for employees is
        
        
          fierce.
        
        
          “Quebec City is running
        
        
          under 5 per cent unemploy-
        
        
          ment right now. So we are in
        
        
          an area where there’s a lot of
        
        
          employment, there’s a lot of
        
        
          opportunities for people here
        
        
          in Quebec City,” said Patrice.
        
        
          He also acknowledges that
        
        
          the traditional “blue-collar
        
        
          job” stereotype of working in
        
        
          agriculture persists to some
        
        
          degree among the younger
        
        
          generation in the region.
        
        
          “The challenge is the man-
        
        
          power for our farms, it’s very
        
        
          difficult to recruit qualified
        
        
          labour. It’s been a major chal-
        
        
          lenge. We also need good IT
        
        
          staff, it’s tough to find the IT
        
        
          staff as well,” explained Pa-
        
        
          trice.
        
        
          He identifies another ongo-
        
        
          ing obstacle for the company
        
        
          as being the value of the Ca-
        
        
          nadian
        
        
          dollar—particularly
        
        
          when it reaches parity with
        
        
          the U.S dollar.
        
        
          “That has affected us a lot
        
        
          given the hog prices are tied
        
        
          to the Canadian dollar.
        
        
          JULY 2014
        
        
          H
        
        
          business elite canada
        
        
          
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