76   business elite canada
        
        
          H
        
        
          AUGUST 2014
        
        
          himself been with the company for 23 years
        
        
          and started working for Lakeside directly after
        
        
          university in an entry level position and work-
        
        
          ing his way up to President.
        
        
          “We always promote from within. So we’ll
        
        
          always bet on a younger, less experienced per-
        
        
          son that grew up with us, rather than hiring
        
        
          from outside,” said Houston.
        
        
          This type of employee-loyal culture also pro-
        
        
          motes a strong sense of community and social
        
        
          responsibility to both the local and internation-
        
        
          al communities. Lakeside leverages a Social Re-
        
        
          sponsibility Committee to select and support
        
        
          charities that have meaning to Lakers and their
        
        
          families.
        
        
          “It’s easy to write out a cheque for a char-