AUGUST 2014
        
        
          H
        
        
          business elite canada   7
        
        
          
            By Leah Kellar
          
        
        
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          Three hundred years and
        
        
          more than a generation since
        
        
          the first European settlement
        
        
          was established on the 48-ki-
        
        
          lometre island now known as
        
        
          Montréal, the Ville de Mon-
        
        
          tréal/City of Montréal and lo-
        
        
          cal administrations, together
        
        
          with private and public sec-
        
        
          tor partners and citizenry, are
        
        
          pioneering a new, green, sus-
        
        
          tainable vision with actionable
        
        
          initiatives that will ensure the
        
        
          historic city remains a place to
        
        
          live and grow for families of
        
        
          generations to come.
        
        
          Under the leadership of
        
        
          the municipal administration,
        
        
          Montréal Community Sustain-
        
        
          able Development Plan 2010-
        
        
          2015 recognizes that building
        
        
          an economically competitive
        
        
          city of the future means pre-
        
        
          serving its legacy for future
        
        
          generations. This means that
        
        
          taking care of the environ-
        
        
          ment is priority number one
        
        
          for the city and its partners.
        
        
          Ville de Montréal and its part-
        
        
          ners comprise different com-
        
        
          mittees behind the long-term
        
        
          initiative. They are taking a
        
        
          different approach to city de-
        
        
          velopment with the underly-
        
        
          ing belief that environmental
        
        
          sustainability and biodiversity
        
        
          go hand-in-hand with an eco-
        
        
          nomically prosperous city that
        
        
          can retain and attract a new
        
        
          generation of workers and
        
        
          families.
        
        
          “We believe there is a very
        
        
          important link between sus-
        
        
          tainable development and
        
        
          economic development. If
        
        
          we save our resources then
        
        
          we will be a richer society at
        
        
          the end of the process,” said
        
        
          Réal Ménard in conversation
        
        
          with Business Elite Canada.
        
        
          Ménard is an executive com-