“SINA was born from a bold vision: to redefine excellence in the construction industry by delivering high-performance, future-ready buildings that meet the highest standards of quality, safety, and innovation,” says Mohamed El-Koury, Partner at Sina, who, along with Partners Charles Lemire and Mahmoud El-Koury formed the Quebec-based full suite development and construction company delivering fully custom projects to meet partner needs. From the outset, SINA was guided by a desire to go beyond simply erecting structures. “What inspired 2
the creation of SINA was a shared passion for building not just structures, but long-term value for clients, collaborators and communities alike,” says Mahmoud El-Koury. Founded by seasoned professionals in the industry, SINA was established with a mission to bring a smarter, more responsive approach to construction. “From the very beginning, our mission has been clear: to offer a smarter, more responsive construction partner capable of managing complex projects with confidence and integrity,” say Mohamed El-Koury. Over time, the company has grown into a recognized leader in industrial, 3
refrigerated, commercial, and multifamily residential development. “Today, SINA is more than just a builder. We are a trusted advisor, a collaborative partner, and a driving force behind the infrastructure that supports tomorrow’s economy.” At the heart of SINA’s work lies a focused expertise in highly technical sectors. “At SINA, our core expertise lies in delivering high-performance industrial, commercial, and high-density residential projects,” says Charles Lemire. Whether the job is a logistics hub or an energy-efficient cold storage facility, their approach is always marked by precision. “From advanced manufacturing plants and logistics hubs to cold storage facilities and commercial developments, we bring deep technical knowledge and a solution-driven mindset to every project.” This capability is reinforced by a commitment to complete, turnkey solutions. “Our value doesn’t stop at construction. We bring a full-service approach, offering everything from pre-construction planning and permitting, to design coordination, project management, and commissioning,” says Charles Lemire. For SINA, construction is about more than buildings; it’s about partnership. “We pride ourselves on our ability to tailor each project to the unique operational and strategic needs of our clients.” JCPerreault – Head Office 4
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SINA’s track record includes a number of standout projects, beginning with a long-standing relationship with JC Perreault. “One of our earliest opportunities came from the Perreault family, who entrusted us with their flagship store in Saint-Roch-de-l’Achigan, located on Highway 25,” say Charles Lemire. That project resulted in a sprawling 285,000-square-foot facility that included warehousing, offices, and retail spaces. “Building on this successful partnership, we were subsequently commissioned to deliver a second facility, a 250,000 square foot warehouse and liquidation centre.” The company has also collaborated with major developers like Rosefellow on projects that include a 325,000-square-foot class-A industrial warehouse for Nespresso, and a 320,000-squarefoot cold storage facility for Congebec. “Both projects were designed by GKC Architects, one of SINA’s most trusted collaborators for industrial assets,” says Mahmoud El-Koury. “One of our first industrial projects as developers was a 230,000 square foot heavy industrial facility for our tenant, CR Slitters,” Mahmoud El-Koury says. The project required extreme precision, highperformance materials, and close cooperation with engineering consultants. “Working closely with ZZA and BCA structural engineering consultants, we successfully delivered a facility that met all of these demanding specifications.” JCPerreault – Distribution Center 6
Congebec 7
7300 Cote de Liesse 8
Téléphone: 514.420.0111 Télécopieur: 514.420.0203 480 STRATHMORE Dorval (Québec) H9S 2J4 tri_tech@tritechelect.com Much of the company’s success can be attributed to their design-build delivery model. “The designbuild model offers significant advantages for our clients, and it’s one of the key reasons SINA is able to consistently deliver complex projects with speed, precision, and cost control,” says Mohamed El-Koury. With a single contract covering both design and construction, this approach avoids many common pitfalls. “This eliminates the traditional disconnect between architects, engineers, and builders, reducing delays, change orders, and miscommunication.” This model not only fosters internal alignment but also strengthens communication with the client. “The model allows for greater collaboration from the start, with our design and construction teams working together to align the design vision with Archipel 9
real-world construction realities,” say Mohamed El-Koury. It creates a project environment defined by speed, control, and shared vision. “For clients, this translates into fewer surprises, shorter timelines, and a more efficient path to occupancy or operation.” To stay competitive in a rapidly evolving industry, SINA remains agile and technologically forward. “One of the most significant trends we’re focused on is the integration of sustainable building practices,” the team said, citing green technologies like CO₂ refrigeration, energy-efficient envelopes, and renewable-ready infrastructure. “We are actively incorporating green technologies... into our projects. We leverage tools like Building Information Modeling (BIM) and project management software to improve collaboration, minimize risks, and enhance transparency throughout the project lifecycle.” Automation is a future-facing area where the company is conducting ongoing research and experimentation. “There is a growing focus on automated systems, especially in industrial and institutional sectors. We are actively exploring these methods...as a way to help future clients streamline an innovative solution to their needs.” Mahmoud El-Koury, Partner 10
Looking forward, SINA has an ambitious national vision. “Over the next 5 to 10 years, our vision for SINA is clear: to become a national leader in industrial, commercial and high-density residential construction and development, recognized for quality, innovation, and trust,” say Mahmoud El-Koury. Their path includes talent development, expansion across Canada, and diversification of their construction portfolio. “We’re also investing in talent development, bringing in the next generation of engineers, project managers, and tradespeople who share our commitment to excellence,” adds Charles Lemire. Among the company’s most exciting new projects is EDEN, a 196-unit residential development in Kanata, Ottawa. It represents not only a major investment outside of Quebec, but also a first development in partnership with Remcorp, who is a valued partner. The project marks SINA’s first foray into multifamily residential development beyond Quebec and signals a new chapter in their national expansion. “Ultimately,” say Mahmoud El-Koury, “our goal is not just to build, but to be builders of long-term partnerships, trusted by clients, municipalities, and communities alike.” For more information, please visit www.sina.ca Charles Lemire, Partner Mohamed El-Koury, Partner 11
As seen in BusinessEliteCanada.com www.sina.ca
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