2020 the company is expected
to be producing over 8,000
kg of cannabis per year at the
Brampton site, and process
multiples of that, for its
premium branded and white
labelled products.
Growing Demand
The recreational cannabis
consumer or legal adult use
market (“consumer market”)
is just getting started. Accord-
ing to Deloitte, the Canadian
cannabis consumer market will
reach as much as $8.7 Billion
per year in product sales
alone, more than spirits and
wine combined. According to
a report published by Grand
ViewResearch in April 2018, the
global legal marijuanamarket is
expected to reach USD $146B
by 2025. For both the medi-
cal and adult-use markets, a
core competency for Pure is a
consistent premium consumer
experience backed by research
and science.
In terms of in-house product
development, Pure is concen-
trating on niche markets, as
well as high-demand items
including flower, extractions,
oils and capsules. Consumers
JUNE 2019 | BUSINESS ELITE CANADA 7
