Jumping Bean Coffee

JANUARY 2019 | BUSINESS ELITE CANADA 7 roasted, packaged and shipped from Newfoundland. Between 2005 and 2012, Jumping Bean went from selling locally in independent stores, to distri- bution throughout Atlantic Canada in stores like Sobeys, Co-Op, Walmart, Amazon, and Costco. In 2013, Jump- ing Bean gained national exposure through a Canadian distribution deal with Target Canada. Cafés began opening in business offices, and then stand-alone cafés started to open, to a great reception. Corporate revenue has grown from about $7,500 in its first year to now close to $10 million annually. Service Before Self Jumping Bean was built on the Rotar- ian motto of “Service Before Self”, and has followed this motto in every aspect of the supply chain, from roast- ing through to customer service. “It’s a simple but powerful philosophy,” LeDrew says. “People expect a good cup of coffee, but the trick is creating a positive