Les Viandes du Breton

under the duBreton name throughout North America. Agriculture has experienced a back- to-basics turn in the last 30 years. The industrialization not only changed the landscape of the industry but the landscape of the countryside. There was 30 per cent fewer farms, and fewer young people operating farms in 2011, than there was in 1991. As the number of farms shrank, the farming conglomerates grew through consolidation and significant turnover in farm assets. Larger farms mean an increased number of animals per farm which can sometimes mean very crowded, unstimulating environment in which they can’t engage in many of their natural activities. As an alternative to this wide-spread practice, consumers have sought out companies like duBreton as an alter- native to the larger conglomerates in the field for meat from animals raised in crate-free, or open housing. “As one of the last remaining family businesses in a bigmarket where there is a lot of concentration, we are trying to do things differently,” says Breton. Small Farms For the last 15 years, duBreton has focused its operation on producing Certified Humane® and organic pork, “As one of the last remaining family businesses in a big market where there is a lot of concentration, we are trying to do things differently.” --------------------------------- Vincent Breton President JANUARY 2019 | BUSINESS ELITE CANADA 5