Les Viandes du Breton

“Our company is engaged in converting its business to organic production, so it just made total sense to commit to more humane and ethical way to raise the animals,” says Breton. “Also, demand is growing, so we wanted to keep our leadership position in North America.” “DuBreton is setting the standard for ethically produced pork in Canada, throughout North America and around the world,” says Adele Doug- lass, founding executive director of Humane Farm Animal Care, the non-profit organization that grants the Certified Humane® certification. “We started working with duBreton in 2003 to begin the certification process and they were the very first pork company in Canada to receive Certified Humane® status. Consumer demand for meat that is ethically and sustainably raised is continuing to grow, and duBreton has been vital to advancing the pork industry.” “There are no gestation crates or JANUARY 2019 | BUSINESS ELITE CANADA 13