tiatives,” said John Coupar, the company’s
newly appointed president. Novex bought
its first hybrid vehicles back in 2003, an ini-
tiative led by its CEO, Robert Safrata, who
is very passionate about the environment.
“It was one of the key reasons I actual-
ly joined the company. It fit well with my
feelings about how important it is to look
after the environment. Green is a very im-
portant part of my life,” Coupar added.
Novex is also a certified B Corporation
company, one of the 1,800 companies
from 50 countries following the ‘business
as a force for good’ mandate. Although
they have not completely eliminated car-
bon emissions from their fleet, Novex has
done the next best thing. Not only have
they reduced their greenhouse gas emis-
sions by 40 per cent, the company vows
to have a 100 per cent ultra-low emission
vehicle fleet by the end of this year.
“Novex has always been an early adopter of technology and new environmental
initiatives.” John Coupar, president
OCTOBER 2016
H
business elite canada
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