40 years, has seen it all. During its inau-
gural years, a time before the internet be-
came a commonplace thing, recruitment
and marketing took the form of newspaper
ads — the company spent $300,000 an-
nually in ads across Montreal and Toronto.
Even when Riverin started at St. Amour 13
years ago, the internet was not very pres-
ent in the recruiting world. Now with the
popularity of social media and digital ad-
vertising, St. Amour has started investing
in SEO, web-based marketing and Linke-
dIn to draw clients and candidates.
Acclimatizing to the modern era has been
fruitful, but St. Amour draws its success
essentially from the way it conducts busi-
ness. Finding the perfect candidate begins
with a sit-down with the hiring company,
whereby St. Amour becomes an exten-
sion of the client.
“We want to understand the culture of the
company, their work ethics and values.We
want to understand the main challenges
and the issues that the person [the new
recruit] will have to face,” Riverin said.
“The cost of hiring someone who isn’t right for the company — sometimes we
forget to calculate that.” Sonia Riverin, Senior Partner
APRIL 2016
H
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