As a youth, Whiteknife was a mastermind
at compartmentalizing, strategizing and
thinking beyond the textbook. At work, he
would come up with more efficient ways
of doing things and then get the entire
crew on board. It wasn’t long before his
supervisor noticed that these new habits
were adding both efficiency and safety
to company operations. It was then that
Whiteknife became acquainted with the
position of ‘safety officer’ – here was an
opportunity that provided financial security
while doing something he was passionate
about. He eagerly pursued further studies
and became an accredited safety officer
and safety auditor.
“My whole life revolved around being an entrepreneur and wanting something
better.” Massey Whiteknife, president and CEO
OCTOBER 2016
H
business elite canada
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