4
business elite canada
H
JANUARY 2014
31 trucks and 65 trailers. We
have 60 employees and I have
been the 100% owner since
July 1st 2013,” says Serli.
In the matter of a few months,
the company has seen posi-
tive changes. “The first thing
I did when I came here was
to restructure all the plans of
the pricing department. I be-
gan to work with customers,”
says Serli. The company con-
tinues to surge forward with
restructuring by reassessing
the fleet of forklifts, trucks
and trailers. Additionally, Ser-
li has implemented the use of
driver uniforms for unity and
brand recognition. The logo
was changed to “reflect the
new administration and the
new way of doing things.”
Transport Dessaults is already
gaining momentum under new
leadership. “In 2013, when I
arrived, we were 5% behind
