DECEMBER 2013
H
business elite canada
3
In 2012, Profit Chatelaine rec-
ognized Sabine Veit, Presi-
dent and CEO of Bäckerhaus
Veit, as one of Canada’s most
successful female entrepre-
neurs. One must look no fur-
ther than her endless capacity
for creativity and innovation
and her company’s unwaver-
ing commitment to supplying
consumers with high quality
artisan bread, rolls and soft
pretzels to deem this accolade,
and the many others she and
her company have received, as
well-deserved.
Inspired by her family’s bread-
making tradition, dating back
to the 1920s in Germany,
Veit’s foray into entrepreneur-
ship occurred when she was 26
years old. In 1987, she started
a Canadian fresh bakery de-
livery service from scratch.
“We specialized in European
breads, cakes, pastries and
delivered them to local re-
tailers,” she says. Despite
the company’s rapid growth
between 1987 and 1990, Veit
was unsatisfied and sought to
extract herself from the fresh
delivery industry and move
on to better horizons. “The
fresh delivery business was
not going to take us where I
wanted to go,” she relays, re-
calling the ambition that led
her to build a new 34,000
square foot frozen manufac-
turing facility in 1993, a mas-
sive upgrade from her preced-
ing 7,000 square foot facility,
followed by another expan-
sion to 54,000 square feet in
2004.
Soon afterwards, Bäckerhaus
