commitment is to advocacy
and sharing information with
our members,” says Robin-
son. Although the VRCA gen-
erally per forms advocacy at
the municipal level, they also
have input in the advocacy
that is done at the provincial
and federal levels.
Similar to other industries,
the construction industry
was hit hard by the economic
downturn of 2008. “This is
when the value of associa-
tions such as VRCA becomes
more evident,” says Robinson.
“Members rely on us more for
project information, network-
ing and upgrading of skills for
their under occupied employ-
ees.”
With panel discussions titled
“Adapt or Die”, the VRCA
won’t have to worry about
losing momentum. “Adapt or
Die” prepped those in the in-
dustry by discussing the fu-
ture of the construction busi-
ness in British Columbia over
the next ten years.
“It was interesting because we
had four panelists who held
different positions in the con-
struction industry and pro-
vided solutions from different
perspectives,” says Robinson.
To keep informed and up-to-
speed on the industry, Rob-
inson says the VRCA tries
to be proactive and aware of
the issues so that they can
utilize their resources to ex-
plore ways of addressing the
concerns of their members.
Robinson reiterates the im-
6
business elite canada
H
APRIL 2013
