Air Canada_full page 8-5x5-5+bleed.indd 1
2016-09-26 5:10 PM
engagements and partnerships between
mainstream companies and Indigenous
people, companies and communities. For
more than 15 years, we have created and
tested new models, strategies and prac-
tices in collaboration with private, public
and Indigenous organizations. Through
these partnerships thousands of Indige-
nous people have become employed and
new partnerships have been fostered,”
said Stephen Lindley, VP of Aboriginal Af-
fairs at SNC Lavalin.
The Inclusion Continuum, the backbone of
the council, is a seven-stage roadmap used
by the AHRC to guide companies towards
improving their workplace performance
and partnership. Directed at management
and executives, this program allows both
management and staff to become experts
at Indigenous inclusion. “There is a real
business case for climbing the continu-
um,” Lendsay said. “Companies like it be-
cause it gives them a way to benchmark
and measure their progress. It gives them
a concrete way to identify strengths and
weaknesses and it gives them a way to
channel their investments.”
One of the most essential things execu-
tives and managers can learn from the
AHRC is branding, specifically branding ap-
propriately in order to be seen as a compa-
ny and workplace of choice for not just In-
digenous employment but for Indigenous
customers. The council is a bridge facilitat-
OCTOBER 2016
H
business elite canada
5
